This thesis employs the natural resource-based view (NRBV) and stakeholder
theory to examine the impact of leadership style on market orientation and sustainable
performance in Ghana's star-rated hotels. The thesis used a survey-based positivist
methodology. The hypothesized relationships were investigated by collecting data
from 312 hotels with a star rating using previously verified instruments. SMART-PLS
3.0 was the principal analytical tool for this quantitative analysis. The findings
suggested that three leadership styles, sustainable, transformational, and transactional,
affect the market orientation and sustainable performance of hotels positively and
significantly. However, market orientation had no statistically significant effect on
sustainable performance. At a significance level of .10, market orientation moderated
the relationship between transactional leadership and sustainable performance (β =
0.121, p<0.10) and transformational leadership and sustainable performance (β = -
0.108, p<0.10). The surprising outcome was that the final impact of moderation had a
negative coefficient. This thesis fills a gap in the research addressing the influence of
leadership style on market orientation and sustainable performance in an emerging
economy. In addition, it provides literature for future research on contemporary
leadership styles, market-oriented culture, and sustainable hotel performance. The
findings provide policymakers with valuable resource to assist them in addressing the
complex and vibrant hotel environment by developing and implementing strategic
programs and policies that are crucial for the sector's sustainable performance.
| ISBN: | 978-80-7678-203-7 |
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| EAN: | 9788076782037 |
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| Počet stran |
46 stran |
| Datum vydání |
30. 11. 2023 |
| Pořadí vydání |
První |
| Jazyk |
anglický |
| Vazba |
e-kniha - pdf |
| Autor: |
Christina Appiah-Nimo |
| Nakladatelství |
Univerzita Tomáše Bati ve Zlíně |
| Tématická skupina |
999 - nezařazeno |
| Neprodejná publikace. Publikaci je možné poptávat zde: Volně dostupné na http://hdl.handle.net/10563/52478 |
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