Ecotourism loyalty management is a function that leveraged desirable outcomes
for tourists through satisfactory experiences and to the community through
sustainable development. This management includes environmental conservation
and tourism earnings to enable the destinations to cater to their future needs
through the revenue. Ecotourist loyalty is a composite variable that depends on
behaviours and attitudes after consuming a tourism product. Sustainable
approaches reduce marketing costs through satisfactory services that leverage
recommendations and word of mouth marketing. Expectation confirmation
theory and theory of planned behaviour provide critical insight on how
destination managers may shape the quality of services and tourist activities. The
primary objective of this study is to determine ways that enhance tourist's
ecotourism loyalty. Moreover, this study's central research question is how
prosocial behaviour and social media influence moderate the relationship
between e-WOM consumption and ecotourism loyalty. The research show that e-
WOM consumption before the trip affects destination image and this effect is
stronger when visitors have a favourable impression of the residents’ altruistic
manner or positive social media influence. In addition, tourist satisfaction is
related to ecotourism loyalty and this relationship is stronger when tourists
perceive positive social behaviour or tourists receive more interactions from
social networks (after the trip).
| ISBN: | 978-80-7678-151-1 |
|---|
| EAN: | 9788076781511 |
|---|
| Počet stran |
47 stran |
| Datum vydání |
10. 03. 2023 |
| Pořadí vydání |
První |
| Jazyk |
anglický |
| Vazba |
e-kniha - pdf |
| Autor: |
Sinh Duc Hoang |
| Nakladatelství |
Univerzita Tomáše Bati ve Zlíně |
| Tématická skupina |
999 - nezařazeno |
| Neprodejná publikace. Publikaci je možné poptávat zde: Volně dostupné na http://hdl.handle.net/10563/52425 |
|---|
Svaz českých knihkupců a nakladatelů