Customer attitude and customer satisfaction towards luxury hotels in Vietnam

On account of customer attitude (CA) and customer satisfaction (CS) through service quality, it is always one step ahead of customers, yet they get faster and more accurate with practice over the Internet. It is essential to believe that customers’ expectation and experience are all about being excited about something. Seeing inspiring technology applications and pricing strategies helps a more social acceptance on CA and CS. The recent tools aim to reserve that pattern by using technology to make saving effortless as well as spending, resulting in both complicated and uncomplicated pleasures. The sequence of the event surrounding the collapse remains uncertain in many settings. Many researchers have proposed solutions, but they are debatable. Further, sustainable economic growth must be taken into consideration, especially in the hotel and tourism service. It is possible to serve better hotel’ service quality in the online environment and room rate practice, hence the conditions are challenging. It can be the driving majors to record benefits but also serious needing to address a minimum negative effect on CA and CS towards luxury hotels in Vietnam. Assisting to expand visitors in a largely peaceful outcome would highly be positive and imperative. The study aims to elaborate on the factors influencing customer attitude and satisfaction towards luxury hotels in Vietnam and then enlarge the number of guests in the online communication and room rate strategy of hotel settings. Ordinarily, the quantitative approach was conducted by 386 stratified samples with the aid of a questionnaire via online and offline ways. SPSS and Smart PLS-SEM were applied to analyze the empirical results. The study’s key findings are not only contributing new theories, but also providing guidelines for hotel Owners and Managers to leverage service quality as to customer attitude and satisfaction in global competition.

ISBN:	978-80-7454-905-2
EAN:	9788074549052
Počet stran	42 stran
Datum vydání	20. 02. 2020
Pořadí vydání	První
Jazyk	anglický
Vazba	e-kniha - pdf
Autor:	Nga Thi Vo
Nakladatelství	Univerzita Tomáše Bati ve Zlíně
Tématická skupina	999 - nezařazeno
	Neprodejná publikace. Publikaci je možné poptávat zde: Volně dostupné na http://hdl.handle.net/10563/45898