This doctoral dissertation is in pursuit of partial fulfillment of the doctorate in
philosophy.
The investigation aims to answer pertinent questions in the field of sustainable
consumption of tourism resources. In the case of this study, the unit of analysis is
known as green hotels or accommodation services that are eco-compatible. The study
empirically examines individual propensities to green hotels in the context of an
emerging tourist economy. It deploys the behavioral model of goal-directed behavior
to capture, evaluate and predict aversive, anticipative, and reflective psycho-cognitive
states of individuals when they are exposed to the concept of an eco-compatible
accommodation option. A quantitative, deductive approach is adopted with a multimodal
methodological framework with a Monte-Carlo estimated sample strength of
750. Partial Least Square-Structural Equation Modeling (PLS-SEM) has been
deployed for the study's deterministic and predictive processes, respectively. The
study reveals stimulating patterns to understand the behavioural architecture among
individuals towards green hotels. The study incorporates novel socio-cognitive
variables in the research framework, which is anchored in the model of goal directed
behaviour. Behavioral constructs like mindfulness and perceived greenwashing effect
have yielded exciting observations that have significant implications for both industry
and academia. Through this doctoral investigation, emotional factors have also been
examined, which was a deficiency in mainstream scientific literature till now. It is
evident from the empirical explanations that negative emotional affects exert a
negative influence on the selection of eco-friendly hotel options. On the other hand,
positive emotional affects have a positive role in the desire for green hotels.
The need for the study arose from the fact that the tourism industry in India generates
a significant amount of carbon footprint and accommodation businesses are an
important contributor to the same. Therefore, the study expedites managerial
implications for green hotel operators in the country. The examination not only
expands the predictive capacity of the model of goal directed behaviour but also
attempts to bridge the intention and behaviour gap. A comprehensive future research
agenda is given herewith. Performance metrics of the model including the R-squared,
SRMR, GFI and TFI appear to be robust, the F-squared measures of the critical
pathways are medium to large.
The investigation is aligned with the empiricist research doctrine that poises
expanding the current horizons of the sustainable tourism discipline by engaging with
the field's social aspect and answering the call to action by contemporary researchers.
ISBN: | 978-80-7678-152-8 |
EAN: | 9788076781528 |
Počet stran |
46 stran |
Datum vydání |
10. 03. 2023 |
Pořadí vydání |
První |
Jazyk |
anglický |
Vazba |
e-kniha - pdf |
Autor: |
Sandeep Kumar Dey |
Nakladatelství |
Univerzita Tomáše Bati ve Zlíně |
Tématická skupina |
999 - nezařazeno |
| Neprodejná publikace. Publikaci je možné poptávat zde: Volně dostupné na http://hdl.handle.net/10563/52426 |