The Essential Principles of Graphic Design

The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around three progressive sections - principles of the craft, principles within disciplines, and principles of the creative process - to give students a thorough grounding in designing and producing their own work.

The book begins with clear outlines of the basic principles of good design, then moves on to explain the specific building blocks of graphic design. This leads to process and production, with outlines of the brainstorming, planning, technical processes, and workflows required to prepare, output, and publish work. Case studies deconstruct the work of respected professionals and emerging talents. The book includes a showcase of inspirational design.