Svaz českých knihkupců a nakladatelů
První z bestsellerů současného designu log a logotypů.
Logos have become the face of brands, companies and record labels. They are indispensable “little helpers” in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one – via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon.
Well-indexed; subject-catalogued and systematically structured this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast.
Bilingual English / German edition
| ISBN: | 978-3-931126-92-6 |
|---|---|
| EAN: | 9783931126926 |
| Počet stran | 444 stran |
| Datum vydání | 5. 11. 2007 |
| Vazba | kniha, vázaná vazba |
| Jazyk | anglický |
| Autor: | R. Klanten |