Technology adoption by farmers is an important factor in agricultural development in both developing and developed countries that has not been achieved over the past years. Therefore, adoption studies are important to identify beliefs and motives that affect decision making on technology adoption in agriculture. Motivation is the stimuli/drive that influences farmers´ behavior in technology adoption. Self Determination Theory is used to identify different types of motivation. Theory of Planned Behavior provides a structure to identify farmers´ behavioral intention with respect to attitudes, subjective norms and perceived behavioral control...
ISBN: | 978-80-7454-080-6 |
---|---|
EAN: | 9788074540806 |
Doporučená cena: | 85 Kč |
Počet stran | 36 stran |
Pořadí vydání | 1. |
Datum vydání | 15. 8. 2011 |
Jazyk | anglický |
Vazba | měkké desky, brožura sešitá drátěnou sponkou |
Nakladatelství | Univerzita Tomáše Bati ve Zlíně |
Tématická skupina | 999 - nezařazeno |